It was inaugurated Saturday the new Wanda theme park in China. The powerful Chinese group has declared “war” on Disney, which is also preparing to open next month a theme park in Shanghai. In a statement, the group said Wanda “Some companies open theme parks. Wanda Group opens the first city in many. ” The large entertainment complex was built in Nanchang province, and cost about 3 billion euros, while the Disney park cost around 5.5 billion euros, being inaugurated next week.
According to the Chinese company, the project opened occupies about 200 hectares and has a shopping center full of interactive cinemas, hotels, and a theme park with over 80 hectares which were installed “the highest roller coasters” China, along with a water park. At the opening ceremony of the park, according to AFP, citing the news CCTV Chinese state television, Wang Jianlin said that due to the “invasion” of foreign cultures this company wants to be “a model” and “reaffirm the strength and influence of Chinese in the cultural field. ”
A week earlier, the founder of Wang group – which according to the ranking of the 2014 Forbes is the richest man in China -had clearly identified his opponent: the US giant Disney, which opens in mid-June in the Shanghai its first park in mainland China.
“Madness around the Mickey Mouse and Donald Duck has passed, the time to blindly imitate Disney over,” said Wang in an interview with CCTV. After this space in Nanchang, the group plans to open in the next three years six other parks in China. “We want to ensure that Disney is not profitable in this segment (amusement parks) in China in the next ten to twenty years,” insisted Wang Jianlin. The plan is to open 15 cities Wanda 2020, five of them outside of China.
For the US group, the Shanghai Disneyland will be his sixth theme park and the fourth outside the US, after Paris, Tokyo and Hong Kong.