The social giant has once again incentivized its users to move their chatting to the Messenger App for both the Android and iOS, in another clear movement to power up the app.
TechCrunch announced last Friday that Facebook wants to completely remove the chat function of its mobile site and intends to get its users to use Facebook’s Messenger app.
If you press the chat button on the toolbar, you will get a notification that the chat is moving to Messenger, and another message claiming that soon only Messenger will display those messages – this information can be dismissed as of now.
Facebook has been pushing its users to the Messenger App, and it apparently emphasizes on Android users, but it is only logical to assume it will be a matter of time before iOS users get those messages as well.
Why the Focus on the Messenger App:
Facebook states that these measures only exist to give their users the best experience ever when talking to friends, but some possible intentions can be seen behind this move.
Facebook will be more visible in the mobile messaging market, and through ads and other types of monetization, the app can be quite an investment for the brand.
TechCrunch stated that there are plenty of reasons to access Messenger, but that the move will be forced even for those who don’t want to use the app, since Facebook has a huge power on its audience.
However, some critics point out that the user experience may not enjoy such an increase, because there are lot of users that access Facebook’s mobile chat from their friend’s mobile browser if their cell phone is nowhere near or had its battery depleted.